About.


How far are you willing to go to continue eating meat in the future? Isn't undigested food also a form of food waste? And what if we switched to a radical new food system based on edible microbial biomass?


Chloé Rutzerveld questions, investigates and designs new ways of food production and consumption. She translates multidisciplinary research into speculative future scenarios that show possible implementations of new food technologies in society. She makes these 'What If' scenarios tangible with the help of prototypes and interactive installations. In this way, she makes a diverse audience think about possible desirable or undesirable food futures.

After graduating Cum Laude from Industrial Design at Eindhoven University of Technology in 2014, Chloé started her Food Design studio in the Netherlands. Besides self-initiated projects, she works as a curator, guest teacher, consultant and inspirational speaker.

In 2018, Chloé published her first book, Food Futures - How Design and Technology can Reshape our Food System. In 2019, she curated the first adult exhibition "Food of Tomorrow" for science museum NEMO in Amsterdam. Between 2020 and 2022, Chloé was curator of the Embassy of Food.

 

Listed in Food 100 | 2017, 2018, 2019, 2020, 2022, 2023


Chloé is a stunningly unique thinker. She has the uncanny ability to look at the world around her and extract surprising insights that deeply challenge the status quo. She uses her storytelling abilities to weave a compelling narrative around possible food futures. She then uses her artistry to bring these potential futures to life in exhibitions, workshops and installations that provoke audiences to see the world through a completely new vantage point.
— Marcela Sabino | Lab director Museum of Tomorrow, Rio de Janeiro, Brazil
Chloé’s work is a provocative way to hold a mirror up to society. Playful and cheeky. The jury praises the combination of art, sustainability and food.
— Jury Duurzame Dinsdag Foodaward
 


Selection of clients and partners

- Albert Heijn
- ABAB
- Provincie Noord-Brabant
- BrabantDC
- Wageningen University and Research
- New Paltz State University New York
- Weißensee Kunsthochschule Berlin
- Hotel Management School Maastricht
- Eindhoven Museum
- Museum of Tomorrow Rio de Janeiro
- De Treeswijkhoeve
- Rochewood
- ICTU

- ARTIS
- ARTIS Micropia
- ARTIS Groote Museum
- NEMO Science Museum
- NWO
- Nationale Wetenschapsagenda
- Museum Boerhaave
- Next Nature Network
- DSM-Firmenich
- V&A museum London
- Discovery Museum Kerkrade
- BMW
- Miele
- TNO
- Dutch Design Foundation
- LOWLANDS